New for iPhone

Leave a tag anywhere. Find it in AR.

TAGG pins notes, photos, and 3D objects to real spots in the world — and shows them floating in place when someone comes back. Like a digital sticky note for life.

Requires iPhone with LiDAR · ARKit 6 · iOS 17+

TAGG iPhone app showing an AR tag floating above a park bench with a compass arrow guiding the user

Flagship games · play together

Games the whole street builds.

Some tags aren’t solo — they’re finished by everyone who passes by. You have to be there: pieces and guesses only count on-site.

Collaborative

AR Jigsaw

A shared jigsaw pinned to a place. Everyone who shows up places one piece — walk up, drop your piece into the board in AR. People on-site see it come together live, and the whole mural gets finished by the crowd over time.

Collaborative

Wordle

A secret word hidden at a spot. Each visitor reveals a single letter, so the shared board fills in as people pass through. You get one shot at the whole word — the first to guess it wins the prize (sponsors can put up the reward).

Live on-site play uses your phones’ shared AR space — no sign-up to join in.
Flagship mystery · now investigating

The Glass Cipher

A symbol has appeared across the city. Every witness saw a different piece.

Study spoiler-safe evidence from anywhere, compare theories, then use TAGG to test the answer in the real world. AR adds atmosphere; every clue keeps a camera-free path.

Remote prologueStockholmSpoiler-safe
Open the public case file

How it works

Three taps to pin the world.

Tagging a place is as easy as taking a photo. Finding it again feels like magic.

Step 1

Drop a tag

Point your camera at a wall, bench, or storefront and pin text, a photo, or a 3D object right where you're standing.

Step 2

It stays put

Your tag is anchored to that exact spot in the real world — not floating in a feed, not lost in a folder.

Step 3

Find it again

A Find-My-style compass guides you back. When you get close, AR shows your tag glowing right where you left it.

App Clip mini-games

Drop a playable tag.

Some tags aren't notes — they're tiny games. Pick one from the TAGG clip library, tweak it to your spot, and pin it. Anyone who walks up taps once and it launches instantly as an App Clip — no install, no account, just play.

Pick from the library

Browse curated mini-games — arcade, trivia, treasure, social.

Make it yours

Set the prize, the question, the high-score to beat, the message.

Pin it to the spot

Place it on a bench, a wall, a festival gate. It's live for finders.

Arcade

Highscore Hop

A 20-second reflex tapper. Your score posts straight to this exact spot's leaderboard — beat the locals.

Knowledge

Trivia Drop

Three questions about where you're standing. Get them right, collect the place's stamp. Perfect for museums and landmarks.

Treasure

Treasure Crack

Tap to crack open an AR loot box. The first finder takes the rare prize — everyone else gets the consolation drop.

Social

Guestbook

Sign a place's floating AR guestbook and see everyone who's stood here before you. A visitor log for the real world.

Whimsy

Fortune Pin

Pull a location-flavored fortune and share the card. Tiny, delightful, endlessly screenshotted.

Arcade

Putt Spot

A single AR mini-golf hole pinned to a plaza or rooftop. Sink it in fewer strokes, share the brag.

Commerce

Tip & Tune

Buskers and cafés drop a clip at their door. Finders leave a tip or a kudos sticker — no app install required.

Quest

Scavenger Step

One node in a tag-trail hunt. Solve the riddle and the clip reveals the direction to the next stop.

New clips land every month — and third-party studios can apply to be featured.

Features

Built for the real world.

Everything you need to leave a little magic behind, and nothing you don't.

Text, photos & 3D

Pin a quick note, a snapshot, or a full 3D model. Whatever fits the moment.

Pin-point AR placement

Tags snap onto real surfaces — walls, tables, sidewalks — exactly where you put them.

Find-My-style compass

A glowing arrow shows distance and direction until you're standing in front of your tag.

Nearby notifications

Opt in to a gentle ping when you wander within range of a tag you care about.

Outdoor precision

Centimeter-level accuracy outdoors so your tag lands on the right bench, not the lawn.

You control who sees it

Every tag is private, friends-only, or public — your call. Sign in with Apple, nothing more.

What will you tag?

A note, a memory, a surprise.

A love note on a park bench

Mark the spot where it all started — and let them stumble into it.

Where you parked

Drop a tag at your car. Follow the arrow back, even in a stadium lot.

A hidden gem for friends

Tag the perfect taco stand and share it with one tap.

A 3D art piece in a plaza

Place a sculpture only your friends can see. Curate your own outdoor gallery.

A tip outside a café

Leave a recommendation right at the door — for the next person in line.

For businesses

Don’t buy another impression. Create a reason to show up.

TAGG turns stores, products, venues, and neighborhoods into playable destinations. The brand belongs in the mechanic — not pasted on top of it.

Signature format · sponsored play

Puzzle Drops

Commission a collaborative jigsaw at one store, across a whole chain, or around a city. Every verified visitor places one piece. The completed image can reveal a product, unlock a reward, or trigger a donation.

Imagine this

A puzzle publisher turns shop windows into one city-sized reveal — with a limited-edition puzzle waiting behind the final piece.

RetailLaunchesEvents

TAGG Original · premium storyworld

A Glass Cipher chapter

Make your locations part of the case. Players study evidence remotely, compare theories, then visit stores, venues, and brand-relevant landmarks to test the answer in the real world.

Imagine this

An eyewear brand hides a lensmaker’s secret across its flagship, design district, and glass-heavy landmarks — every place belongs in the plot.

RetailHospitalityCulture

Playable retail trails

Connect stores, departments, or local partners into one quest. Every stop contributes evidence, a word, or an artifact — more story than loyalty stamp.

Products as portals

Let packaging, receipts, shelves, and displays open different fragments of a game or mystery. A product range becomes a story people assemble together.

Live collective reveals

At a launch, festival, conference, or match, every participant changes one shared AR artifact. The crowd unlocks the finale together, live on-site.

The Secret Layer

An always-on program for hotels, museums, malls, cafés, and campuses: rotating riddles, hidden extras, staff picks, mini-games, and collectible chapters.

Verified visits
Participation
Reward claims
Return play

Aggregate campaign reporting, without turning players into ad profiles.

Make your locations playable.

Tell us your brand, locations, and goal. We’ll come back with three concepts — from a one-day Drop to a permanent venue layer or original mystery season.

Drop·Network·Original·Season sponsor

Building an App Clip or branded game?

Studios can apply for library distribution, sponsored placement, and integration support.

Partner with TAGG

Private by default. Public only when you say so.

New tags start private. Flip one to friends-only or public when you want the world to find it. We sign you in with Apple — no email harvesting, no ad profile, no selling your map. You can delete any tag, and everything it left behind, at any time.

FAQ

Good questions.

TAGG works best on iPhone models with a LiDAR scanner (iPhone 12 Pro and later Pro / Pro Max models) running iOS 17 or newer. Non-LiDAR iPhones can still find and view tags, but placing new ones requires LiDAR for pin-point accuracy.

Yes — indoors, TAGG uses on-device scene understanding so your tag sticks to the actual surface you point at. Outdoors, it adds high-precision location so tags land in the right spot even after you walk away.

No. TAGG uses your location locally to anchor and find your tags. Nothing is uploaded, nothing is shared with us, and nothing is shared with other users unless you hand them a tag yourself.

Nope. Open the app and start tagging. No sign-up, no email, no profile.

TAGG is free to download and includes everything you need to drop, find, and share tags. We may add an optional Pro tier later for power users — your existing tags will always work.

Start tagging the world.

Pin a memory, mark your spot, leave a note for a stranger. The world is your canvas — TAGG is the pin.